Fresh Root

More Than a Plant Delivery Service

Fresh Root is a mobile app that simplifies indoor plant care. It helps users find the right plants for their specific living space and offers personalized guidance to help those plants thrive.

Brand Personality

Fresh Root was created for beginners taking their first steps into plant parenthood, transforming the intimidation of buying a first houseplant into an easy, comforting experience. The name itself reflects a fresh start for both the plant and the person. Fresh Root’s brand identity is built on approachable warmth and gentle encouragement, designed to make indoor plant care feel effortless, rewarding, and deeply rewarding from day one.

Nurturing

Mindful

Approachable

Playful

Empathetic

Design System

Brand Application