Fresh Root: More Than a Plant Delivery Service
Role: Graphic Designer
Tools: Illustrator, Photoshop, Figma
Fresh Root is my capstone project, designed to be more than just a plant delivery service. It’s a personalized experience that helps you find the perfect plants based on your lifestyle, room conditions, and goals.
Problem
Fresh Root is my capstone project, designed to be more than just a plant delivery service. It’s a personalized experience that helps you find the perfect plants based on your lifestyle, room conditions, and goals.
Overview Solution
I designed an app that helps beginners and plant lovers learn how to care for their plants . The app makes plant care simple, fun, and less overwhelming and encouraging more people to bring greenery into their lives.
Research
DESK RESEARCH
Plants in the Office Environment
Post-COVID-19, many of them like to continue working at home, at least for part of their working hours. Studies have proven that houseplants improve concentration and productivity (by up to 15%), reduce stress levels, and boost your mood
Houseplants and Mental Health
When you spend time with indoor plants, it actually helps calm you down and makes you feel happier. This happens because it suppresses the part of your nervous system that deals with stress and lowers your blood pressure.
INTERVIEW
I chose to interview my friends, who are college students and office workers.
“50% of interviewees mentioned they feel calmer having plants around their living place and office”
“75% of interviewees struggling with caring condition and environment for their plants after purchase them”
“100% of interviewees prefer to have a customize options based on their interest, place and condition.”
COMPETITOR ANALYSIS
What did I learn from the research?
MOTIVATION AND BENEFITS
Plants are valued by busy individuals as a way to create more inviting spaces and reduce stress in their living or work environments.
CARING
Users with busy schedules, such as students and office workers, often feel overwhelmed by plant care and may neglect them due to time constraints.
DELIVERY
Users value the convenience of home-delivered plants but are concerned about the quality of plants provided by online services.
Concept and Solution
"ADOPT A PLANT" JOURNEY
PERSONALIZED ADOPTION PROCESS
A questionaire for new user assesses user’s lifestyle, environment (light levels, temperature), plant care experience, and emotional goals (stress relief, air quality, relaxation)
​
Each plant in the adoption section comes with a unique profile, including its name, origin, personality traits (easy-going, sun-loving, ..), and emotional benefits (stress relief, productivity boost).
GUIDED PALNT CARE JOURNEY
Plant tag + Box include adoption name and basic information of the plants
​
Notifications for watering with positive note, “Your plant needs a little water today—remember to hydrate yourself, too!”
​
Plant Community allows users to bond over their shared experiences
I started building the sitemap and service blueprint. This step helped me organize the app’s structure and plan out how users would move through the experience.
SITE MAP AND SERVICE BLUEPRINT
WIREFRAME
Design and Prototype
BRANDING
PROTOTYPE