Fresh Root: More Than a Plant Delivery Service

My role

Graphic Design, UX|UI Designer

Timeline

Sep - Dec 2024

Overview

Fresh Root is my capstone project, designed to be more than just a plant delivery service. It’s a personalized experience that helps you find the perfect plants based on your lifestyle, room conditions, and goals.

Problem

Many people, especially beginners, enjoy having houseplants to make their space feel more lively and welcoming. However, taking care of plants can be confusing and hard to keep up with, especially without the right guidance.

Solution

I designed an app that helps beginners and plant lovers learn how to care for their plants . The app makes plant care simple, fun, and less overwhelming and encouraging more people to bring greenery into their lives.

Research

Desk Research

Plants in the Office Environment

Post-COVID-19, many of them like to continue working at home, at least for part of their working hours. Studies have proven that houseplants improve concentration and productivity (by up to 15%), reduce stress levels, and boost your mood

Houseplants and Mental Health

When you spend time with indoor plants, it actually helps calm you down and makes you feel happier. This happens because it suppresses the part of your nervous system that deals with stress and lowers your blood pressure.

Interview

I chose to interview my friends, who are college students and office workers.

“50% of interviewees mentioned they feel calmer having plants around their living place and office”

“75% of interviews struggling with caring condition and environment for their plants after purchase them”

“100% of interviews prefer to have a customize options based on their interest, place and condition.”

Motivation & Benefit

  1. Uses plants to reduce stress and improve mental health.
  2. Wants air-purifying plants for better air quality.
  3. Desires mental health benefits from plant ownership.
  4. Enjoys decorating spaces with aesthetic plants.

Care Challenges

  1. Struggles with keeping plants alive—needs care guidance.
  2. Uncertain about proper watering and light conditions.
  3. New to plant care—fears killing plants.
  4. Concerned about plant care knowledge—needs a beginner’s guide

Community & Support

  1. Would like a community to share plant care tips.

Convenience Needs

  1. Lacks time to visit plant stores—interested in delivery.
  2. Would appreciate reminders for watering and plant care.
  3. Wants plant bundles that include pots and fertilizers.
  4. Enjoys decorating spaces with aesthetic plants.

Infinity diagram

Users seek stress relief, easy plant care, and convenient solutions to create aesthetic, healthy living spaces

COMPETITORS ANALYSIS

Insights

What did I learn from the research?

Motivation & Benefit

Plants are valued by busy individuals as a way to create more inviting spaces and reduce stress in their living or work environments.

Caring

Users with busy schedules, such as students and office workers, often feel overwhelmed by plant care and may neglect them due to time constraints.

Delivery

Users value the convenience of home-delivered plants but are concerned about the quality of plants provided by online services.

Opportunities and Solution

Adopt a plant Journey

Personalized Adoption Process
Guided Plant Care Journey

Site map & Service Blueprint

I started building the sitemap and service blueprint. This step helped me organize the app’s structure and plan out how users would move through the experience.

Wireframe

Branding

Prototype